Brand positioning
The highest hotel in the world, giving guests the feeling of their uniqueness, like a streak of light under different conditions gives a unique character.
Branding for the Tallest Hotel in the World,
Burj Boutique
located on the 112th floor
of the Burj Khalifa Tower in Dubai.
of the Burj Khalifa Tower in Dubai.
Metaphor
Streak of light
Sketches and idea search
A visual brand identity design system
The logo is a symphony of dots that, when combined, form the silhouette of the Burj Khalifa tower. They symbolize an ambitious and modern personality
The corporate pattern consists of circles of different shades, which symbolize the diversity of human conditions. The pattern reflects the versatility and uniqueness of a person. The circle is divided in half that symbolizes the different sides of a personality and its conditions.
Corporate identity
Bathroom accessories
Application
Interior design
